Create a new internal design brief
Describe the subject, mood, or story ā e.g. "kangaroo lifeguard at Bondi, bold fun style" or "Blue Mountains waterfall with gum trees, soft colours"
Which products do we need to design for?
Choose a look and feel for the design
Australian Wildlife
Cute cartoon Australian animals
Landmark
Architectural & buildings
Heritage
Historical figures & characters
Beach & Coastal
Surf culture & coastal scenes
Botanical
Native flowers & plants
Vintage Retro
1950sā70s travel poster style
Watercolour
Soft painterly washes
Bold Pop Art
Graphic, high-contrast colours
Line Art
Clean minimal illustration
Cute Characters
Fun kawaii-style, all ages
How should the product be cut?
Customer's design budget
When does the customer need it?